AllStripes is a rare disease medical research company that recently rebranded. Wildern was tasked with implementing the new branding and concepting new assets that addressed both audiences of medical professionals as well as members of the rare disease community.
Overview
With the rebrand, the AllStripes team faced the challenge of settling into their new identity. The new system had an extensive library of graphics, with many different patterns, bold colors, and playful motifs in their arsenal. Needing to address a more serious, professional audience while still appealing to a broader group, AllStripes approached us to help polish their new identity system.
The new website launch was imminent, requiring several animations and graphics within the coming month. Later tasks included a social campaign featuring video and social content for Rare Disease Day, as well as social templates for employee/ambassador features and FAQs.
AllStripes is a rare disease medical research company that recently rebranded. Wildern was tasked with refining the new branding and concepting new assets that addressed both audiences of medical professionals as well as members of the rare disease community.
Overview
With the rebrand, the AllStripes team faced the challenge of settling into their new identity. The new system had an extensive library of graphics, with many different patterns, bold colors, and playful motifs in their arsenal. Needing to address a more serious, professional audience while still appealing to a broader group, AllStripes approached us to help polish their new identity system.
The new website launch was imminent, requiring several animations and graphics within the coming month. Later tasks included a social campaign featuring video and social content for Rare Disease Day, as well as social templates for employee/ambassador features and FAQs.
As we started to analyze the brief, we realized we faced a new challenge–while the rebrand finally embraced AllStripes' patient-side audience, it would alienate the commercial side. We then strategized to break down their new visual language into two brand expressions, a more playful one for patient marketing, and a more refined one for commercial marketing. I examined these pieces of collateral to determine what elements weren't working, making sure to remove them in the new designs. For the spot illustrations, the illustration style, use of pattern, and clutter made it feel unrefined and ambiguous. The icons were too complex and illustrative, and was visually at odds with other collateral. The patterns in the logo animation were too loud, and the animation itself felt rigid and unnatural for a company big on community.
Rare Disease Campaign
For Rare Disease Day, the AllStripes team approached us to flesh out and execute their idea for a social campaign. The concept revolved around the hashtag #RareSnapshot, where they encouraged folks living with rare diseases to share snapshots of their daily lives. The overall tone needed to be grounding, not celebratory nor sad. The campaign leaned into polaroid-esque visuals, handwritten typefaces, and small doodles to create a sense of intimacy and candidness while still remaining lighthearted.
Social Templates
The Brief
AllStripes tasked us with templates for their FAQs (which would be distributed amongst their patient organization partners) and cohesive templates for ambassador + employee features across Instagram, Twitter, and Facebook.
Background banner for website blog
Banner for social metadata
video templates
I was tasked with creating templates for testimonial videos that would go to patient organizations to encourage patients to sign up with AllStripes. We incorporated additional brand elements and rethought content organization to better engage vieweres.
The client was originally using Canva, but struggled with the limited video capabilities; to address this, I conducted a tech audit to test new potential video editing platforms. The new platform is still intuitive for the average layperson and features the video capabilities they needed, as well as new ones that they hadn't considered that further streamline their templating process.
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