AllStripes is a rare disease medical research company that recently rebranded.
Wildern was tasked with implementing the new branding and concepting new assets that addressed both audiences of medical professionals as well as members of the rare disease community.
With the rebrand, the AllStripes team faced the challenge of settling into their new identity. The rebrand had a broad scope, with many different patterns, bold colors, and playful motifs in their arsenal. Needing to address a more serious, professional audience while still appealing to a broader group, AllStripes approached us to help polish their new identity system.
The new website launch was imminent, requiring animations and graphics within the coming month. Later tasks included a social campaign featuring video and social content for Rare Disease Day, as well as social templates for employee/ambassador features and FAQs.
The workflow for each deliverable consisted of extensive moodboarding/storyboarding and collaboration with the AllStripes marketing + copy team before moving to production, additional revisions, and finally exporting assets.