As the company's target audiences and goals shifted, we found ourselves evolving the brand; it was high time for the website to reflect the internal work our team had completed.
I have the privilege of leading the redesign initiative, working closely with the marketing team to strategize refreshed content as well as our developer agency to execute the designs. We refreshed our brand toolkit shortly after, utilizing the explorations from our website redesign as a springboard to propel our brand forward.
This project has been executed in phases and is ongoing. View what's live
here.