Foursquare has evolved far beyond its roots as the "it" check-in app of 2010. Today, it's a geospatial intelligence company with a growing portfolio of products serving developer, analyst, and marketer audiences.

As the business expanded its product portfolio and shifted toward product-led growth, the way we communicated the brand needed to change with it. Our existing visual language leaned heavily on abstract expressions of location, but increasingly, we needed to help audiences understand what our products actually did—and create a system flexible enough to tell those stories across products, audiences, and channels.

My role evolved alongside the brand: from executing marketing campaigns, to defining scalable visual systems, and shaping the brand's evolution around our broader PLG strategy. Working across Marketing, Product, and Engineering, I've helped translate complex products into experiences our audiences can more easily understand.