Developing the Urban Marco brand

Urban Marco is a longstanding husband-wife real estate duo that recently got a facelift. They approached Wildern to expand upon the new branding and refresh all marketing collateral, both digital + print.

Overview

Urban Marco's new brand identity was still in its infancy, with the facelift only extending so far as the logo and color palette. With these in mind, I was tasked with defining the company's new visual language; this meant designing new flyers, brochures, direct mailers, icons, and templates for social and email.

From their existing branding and through conversations with the client, I could glean that Urban Marco wasn't your typical real estate company; they are modern, playful, agile, and approachable. This translated to a sense of dynamism in the layout, using 6-columns grids for variety and structure, layering for depth, and pops of color for visual interest. As I designed the new collateral, I was mindful of which deliverables would be sent to be printed vs. printed in-house, paring down the use of color and full-bleed images for those that they would be printing themselves.

Roles

Layout, Production

Tools

InDesign, Illustrator, Photoshop

Collaborators

CD: Holly Torneby
Branding: Brit Zerbo
Urban Marco is a longstanding husband-wife real estate duo that recently got a facelift. They approached Wildern to expand upon the new branding and refresh all marketing collateral, both digital + print.

Developing the Urban Marco brand

Overview

Urban Marco's new brand identity was still in its infancy, with the facelift only extending so far as the logo and color palette. With these in mind, I was tasked with defining the company's new visual language; this meant designing new flyers, brochures, direct mailers, icons, and templates for social and email.

From their existing branding and through conversations with the client, I could glean that Urban Marco wasn't your typical real estate company; they are modern, playful, agile, and approachable. This translated to a sense of dynamism in the layout, using 6-columns grids for variety and structure, layering for depth, and pops of color for visual interest. As I designed the new collateral, I was mindful of which deliverables would be sent to be printed vs. printed in-house, paring down the use of color and full-bleed images for those that they would be printing themselves.
Context

Roles

Layout, Production

Tools

InDesign, Illustrator, Photoshop

Collaborators

Creative Director: Holly Torneby
Urban Marco is a longstanding husband-wife real estate duo that recently got a facelift. They approached Wildern to expand upon the new branding and refresh all marketing collateral, both digital + print.

Overview

Urban Marco's new brand identity was still in its infancy, with the facelift only extending so far as the logo and color palette. With these in mind, I was tasked with defining the company's new visual language; this meant designing new flyers, brochures, direct mailers, icons, and templates for social and email.

From their existing branding and through conversations with the client, I could glean that Urban Marco wasn't your typical real estate company; they are modern, playful, agile, and approachable. This translated to a sense of dynamism in the layout, using 6-columns grids for variety and structure, layering for depth, and pops of color for visual interest. As I designed the new collateral, I was mindful of which deliverables would be sent to be printed vs. printed in-house, paring down the use of color and full-bleed images for those that they would be printing themselves.
Context

Roles

Layout, Production

Tools

InDesign, Illustrator, Photoshop

Collaborators

Creative Director: Holly Torneby
Urban Marco is a longstanding husband-wife real estate duo that recently got a facelift. They approached Wildern to expand upon the new branding and refresh all marketing collateral, both digital + print.

Overview

Urban Marco's new brand identity was still in its infancy, with the facelift only extending so far as the logo and color palette. With these in mind, I was tasked with defining the company's new visual language; this meant designing new flyers, brochures, direct mailers, icons, and templates for social and email.

From their existing branding and through conversations with the client, I could glean that Urban Marco wasn't your typical real estate company; they are modern, playful, agile, and approachable. This translated to a sense of dynamism in the layout, using 6-columns grids for variety and structure, layering for depth, and pops of color for visual interest. As I designed the new collateral, I was mindful of which deliverables would be sent to be printed vs. printed in-house, paring down the use of color and full-bleed images for those that they would be printing themselves.
Context

Roles

Layout, Production

Tools

InDesign, Illustrator, Photoshop

Collaborators

CD: Holly Torneby
Branding: Brit Zerbo