Urban Marco is a longstanding husband-wife real estate duo that recently got a facelift. They approached
Wildern to expand upon the new branding and refresh all marketing collateral, both digital + print.
Urban Marco's new brand identity was still in its infancy, with the facelift only extending so far as the logo and color palette. With these in mind, I was tasked with defining the company's new visual language; this meant designing new flyers, brochures, direct mailers, icons, and templates for social and email.
From their existing branding and through conversations with the client, I could glean that Urban Marco wasn't your typical real estate company; they are modern, playful, agile, and approachable. This translated to a sense of dynamism in the layout, using 6-columns grids for variety and structure, layering for depth, and pops of color for visual interest. As I designed the new collateral, I was mindful of which deliverables would be sent to be printed vs. printed in-house, paring down the use of color and full-bleed images for those that they would be printing themselves.
