With the popularization of hard seltzers due to brands like White Claw, the Ready-to-Drink alcohol market is projected to grow by 20% annually for the next five years. I sought to create a brand that would capture a share of the market.
Since the start of the pandemic, consumers have sought alternatives to recreate the convenience and experience of going out. Additionally, research shows opportunities for low-calorie drinks with natural ingredients and unique flavors; with most RTD seltzers weighing in at 5% ABV, there is an untapped market for products with higher ABV. Most importantly, as shown by the success of White Claw, branding must be gender-neutral to appeal to a broader audience. Our new seltzer line weaves these new opportunities in the market with industry trends that have already proven success.
Revel Hard Seltzer is a craft cocktail brand that brings the bar to you, providing the convenience and quality of going out with none of the muss and fuss. Producing RTD beverages with 8-11% ABV, distinct flavors, and all-natural ingredients, Revel’s entry is poised to make a splash.
Brand Strategy, Illustration, Animation
Procreate, Illustrator, Photoshop, AfterEffects
Bringing a hard seltzer to market
With the popularization of hard seltzers due to brands like White Claw, the Ready-to-Drink alcohol market is projected to grow by 20% annually for the next five years. I sought to create a brand that would capture a share of the market.
Since the start of the pandemic, consumers have sought alternatives to recreate the convenience and experience of going out. Additionally, research shows opportunities for low-calorie drinks with natural ingredients and unique flavors; with most RTD seltzers weighing in at 5% ABV, there is an untapped market for products with higher ABV. Most importantly, as shown by the success of White Claw, branding must be gender-neutral to appeal to a broader audience. Our new seltzer line weaves these new opportunities in the market with industry trends that have already proven success.
Revel Hard Seltzer is a craft cocktail brand that brings the bar to you, providing the convenience and quality of going out with none of the muss and fuss. Producing RTD beverages with 8-11% ABV, distinct flavors, and all-natural ingredients, Revel’s entry is poised to make a splash.
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View the process
Brand Strategy, Illustration, Animation, Web Design
Procreate, Illustrator, Photoshop, Sketch, After Effects
01. Research
Research showed that top trends were products that have a low calorie count, use natural or exotic ingredients, and were aesthetically pleasing. The majority of RTD hard beverages contain around 5% ABV, presenting an opportunity for drinks with higher ABV. With a health and wellness trend that shows no signs of slowing down, as well as the ever increasing importance of social media, all signs pointed to a healthier-for-you product that was beautiful enough to be shared online. White Claw's success is largely attributed to its gender-neutral branding; in tandem with consumer tastes moving away from beer and wine, it is more important than ever to lean into gender-neutral marketing.
02. Determining User Needs
With the personas of Nadia and Jason, the pain points began to reveal themselves. Consumers need a convenient, affordable product that is better for their health and still tastes good. From here, I then began to form the brand strategy.
03. Developing the Brand
Revel Hard Seltzer: real flavor, all natural ingredients.
Our low-calorie seltzer is made with organic ingredients and naturally occurring sugars that don’t compromise on flavor; with 7%-11% ABV made from fermented sugarcane, our seltzers are a perfect refreshing, healthier option that bring you flavors from the bar without the muss and fuss. We make hard seltzers and classics with a twist, all at an affordable price that everyone can enjoy.
